The Lovin’ Spoonful

by Gary Pig Gold
 

Excuse me, but I think America had already produced a more-than-competent “answer” to that great big British Invasion quite some time before the Byrds and “Mr. Tambourine Man” ever reared their jingle-jangled heads.

I speak of the undeniably brilliant, once and forever Happy Hit Machine known as the Lovin’ Spoonful.

With long tangled roots deep within folk, jug-band music and the blues, this quartet somehow squeezed from its diverse musical lineage the deceptively simple brew they called, quite perfectly, Good-Time Music.  In fact the band’s first monumental hit, “Do You Believe In Magic,” was no less than a musical manifesto – a Top Forty Call-To-Arms even! — which instantly launched a solid three-year run of immense yet ** always ** innovative international hits.

The story began in New York City on the momentous night of February 9, 1964.  At 8PM, on the corner of 53rd and Broadway, Ed Sullivan was introducing those four guys from Liverpool to a rightfully astonished nation.  A couple of miles downtown, three under-employed folk singers named Cass Elliot, Zalman Yanovsky and John B. Sebastian were among the 73 million most definitely tuned in.  Then and there, all three decided to form their very own rock ‘n’ roll combos, and after various incarnations and permutations – not to mention a recreational side trip or two (all documented in song and dance, by the way, within the verses of the Mamas & Papas’ “Creeque Alley”) — it was John and Zal who, when the haze had cleared, were wowin’ em every night from the stage of the Night Owl Café with co-conspirators Steve Boone and Joe Butler in tow.  Taking their name from a Mississippi John Hurt tune, the Lovin’ Spoonful soon numbered among their most loyal fans Phil Spector (who lobbied, unsuccessfully as it transpired, to be their producer), local boy Bob Dylan (getting ready to plug himself in at that very time), and a would-be Andrew Loog Oldham name of Erik Jacobsen, who quickly signed the band to the brand new Kama Sutra label.          

Of course, you can safely call the Spoonful “bubblegum” (as just one look at lead guitarist Zal Yanovsky, a human cartoon if ever there was one, will attest), but they were in fact one of those rare bands who dared to – and were capable of – supplying a goodly amount of Substance with their Pop.  Certainly hits such as “Did You Ever Have To Make Up Your Mind?” and especially the landmark “Summer In The City” laid the keyboard-crafted game-plan for much Super K gumness to come, plus the band’s on-stage penchant for brightly-striped T-shirts and over-sized cowboy hats make even the 1989 Musical Marching Zoo‘s stagewear seem downright demure by comparison.  In fact, so potent was the Spoonful’s aura of goofy, glorious mayhem that they were briefly being considered for a starring role in their very own weekly television series!  Lucky for Davy Jones though, the Spoonful seemed content instead to make a cameo appearance in – not to mention write the score for — Woody Allen’s first (and by far greatest) film, 1966’s Japanese Bond spoof “What’s Up, Tiger Lily?”   

Yet beneath all this day-glo zaniness, the band remain widely respected and revered more for their musicianship, and in particular Sebastian’s songwriting, than they are for their happy-go-lucky mugging across Hullabaloo and Shindig.  Tragically though, the luck began to run out in 1967 following the controversial arrest and subsequent removal of Yanovsky back to his home and native Canada (where, until his above-untimely demise in 2002, he continued cookin’ up storms as owner and proprietor of the legendary Chez Piggy restaurant);  by 1969, all that seemed to remain of those once Good Times was the disturbing sight of John Sebastian, clothed from head to toe in tie-dyed denim, babbling about far-outness on the stage of the Woodstock Music and Art Fair.  Yikes!

Nevertheless, the Lovin Spoonful remain a very vital part of 1960’s American Pop, and their early breakthrough period provided a veritable musical and visual blueprint upon which all manner of Bubblegum was shortly thereafter concocted.  And as if that alone wasn’t ample legacy enough, may I now remind you all that the late, so great Zally’s 1968 solo album “Alive And Well In Argentina” just has to be one of the drop-down, most magnificent works of bubble-fried art ever created by man or beast, and as such should immediately be searched out and purchased by each and every person reading these here words.

The Partridge Family + The Manson Family = The Poppy Family

by Kim Cooper

The sixties ended with bloodbaths at Cielo Drive and Altamont, and as 1970 slouched into view there was no reason to think that the giddy bubblegum genre had one last great wad in its maw. But up in the wilds of Vancouver, B.C., a young married couple was forging a new style of bubblepop, suffused with a blast of stale dark air that was utterly redolent of the times.
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From our present vantage it seems obvious that all that folk-rock-protest crap was just an entertaining shuck, and the only songwriters who were really tapped into the esprit des temps were Boyce and Hart, Bo Gentry, Kasenetz and Katz, Neil Diamond and the like. Bubblegum hid its insight into politics and human behavior in a midst of infantile fancy, but in the end it’s songs like the Archies’ “Hot Dog” and “Love Beads and Meditation” by the Lemon Pipers (that’s the one that goes “the tangled mass of membranes that used to be me/ is a memory”) that continue to speak to the youth of today, while few still breathe who can tell Zager from Evans. It’s no accident that this music was only appreciated by eight year olds when it came out, because little kids had tons more on the ball than their boo-huffin’ older siblings, not to mention the critics, who were too busy praising Dylan’s new direction(s) to notice all the great music on Saturday morning TV. But I digress.

Terry and Susan Jacks recorded two albums for London Records as the Poppy Family before Terry’s lumberjack obsessions made Susan decide to hit to road running while she still had her health and looks. And despite her indisputable talent (imagine a Karen Carpenter who really meant it), it must have been her looks that got Mrs. Jacks noticed, especially when contrasted with the weirdos in her band. Terry resembled a misguided genetic experiment fusing a komodo dragon with one of the Campbell’s Soup kids, and had been a walking bad hair day for years. The session hacks who masqueraded as band members looked stranger still. Satwant Singh could have been the model for Apu, the Kwik-Mart manager on “The Simpsons,” right up to the turban that added six inches to his height. And Craig Mccaw seems to have been a stoned lumberjack like Terry, although his coke-bottle glasses and white boy ‘fro gave him the look of a White Panther sympathizer. Against this nebbishy cross-section, Susan stood out like a goddess. She had a compact, curvy figure that she liked to drape in skintight red jumpsuits, nicely offsetting the bubble of platinum hair that grazed her shoulders. With her sexy smile and feline eyes, she was your basic Vegas-style knockout. She must have caused quite a stir up there in the woods, and it was only a matter of time before she caught the attention of lecherous label execs throughout the lower 48.

The debut album, Which Way You Goin’, Billy?, is a haunting brace of menacing melodies, featuring eleven atmospheric classics and one hilariously misguided dog. From the opening number, the broken-hearted bus-ride opus “That’s Where I Went Wrong,” there’s a dizzying air of mystery and hopelessness, with Terry’s impressive studio work adding to the general sense of doom. Terry’s songs have a knack for never resolving the troubled situations they describe, trailing off into washes of eerie noise instead. Despite the brilliance and difficulty of the album, the title song (a pathetic tale of abandoned womanhood) was a big hit

Slik and the Quick

by P. Edwin Letcher

1976 was a weird, transitional period in the music world. Just a few years earlier, “glamour” had changed the look and sound of your average pop band. Androgyny and flamboyance reigned supreme as the yardstick for rebellious rocker behavior. In a few more years, the landscape would be ever more segregated into practically warlike zones populated by punks, progressives, dinosaurs, etc. For a while, though, there were plenty of bands that came up with an individualistic fashion statement and embraced the vision of being a wholesome pop band that could develop their own sound, write some well-crafted material, get a few breaks and become the next Beatles… or at least the next Lovin’ Spoonful.

Two such outfits, Los Angeles’ The Quick and Britain’s Slik, had a lot more in common than just names that rhyme. It seems to me that both groups must have been exposed to the happy-go-lucky sounds of the 1910 Fruitgum Co., Ohio Express, the Archies and all the other kid-friendly groups as part of their musical upbringing. Both bands debuted on a major label and had a crack production team behind them. The Quick put out exactly one album, Mondo Deco on Mercury, which was produced by Kim Fowley and Earle Mankey, a couple of rock veterans who were on the prowl for a marketable new wrinkle. Slik also released one album, a self titled affair on Arista, under the guiding hands of Phil Coulter and Bill Martin, another pair in search of the next big thing. Both bands opted for hair cuts that were a little shorter and much more stylish than their hippie predecessors, and dressed as a unit in a modified preppie mode. The Quick chose black and white, satiny togs for the cover of their lone album, with two members decked out in mock sailor duds. I believe Slik borrowed fairly heavily from The Bay City Rollers for their general vibe, but lifted their hair styles from ’50s teen idols, and found some baseball players’ uniforms to pirate for their photo shoot.

The Quick featured a lead vocalist, Danny Wilde, who went on to front Great Buildings and then the Rembrandts, whose Friends theme song, “I’ll Be There For You,” has been a tremendous success. Slik had a lead vocalist, Midge Ure, who went on to bigger and better in Ultravox, Visage and as a solo artist. Of the two ensembles, I prefer The Quick. They are bouncier, wrote most of their own infectious, glucose-rich material, and did a masterful job turning the Beatles’ “It Won’t Be Long” and the 4 Seasons’ “Rag Doll” into peppy pop confections that out-cute the originals by far. Though couched in youthful angst, their tunes, “No No Girl,” “Hillary” and “Hi Lo,” are ooey gooey, good time fun. Slik had a somewhat slower paced, power ballad approach, fell back on their producers for much of their songwriting and tried to turn the Everly Brothers’ “When Will I Be Loved” into a plodding, heavy-handed brooder. But some of Slik’s songs, like “Bom, Bom,” “Requiem” and “The Kid’s a Punk,” would have worked well as background fluff for some Saturday morning animated puppy band.
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I purchased both albums, when they were “hot, new commodities,” while I was going through a phase in which I was actively looking for something “different.” In retrospect, the Quick sound a bit like the Ohio Express or Tommy Roe crossed with the Dickies. (Hmmm, I wonder if Leonard Graves Phillips and crew got any of their inspiration from the adrenalized, helium-happy antics of Danny Wilde and his buds?) While the Quick are shown chowing down on ice cream, bananas and other sweet treats on the cover of their album, Slik sounds more like the Banana Splits. Like the Monkees, the Jaggerz and various others, Slik probably thought they were pretty street tough, but at least half of their material would appeal to Turtles fans. It’s a shame they didn’t have a heavy member with an Anglo Afro. Both bands would likely have abhorred being labeled bubblegum boppers when they were trying to carve out a niche for themselves but, dagnabit, they both smack of over produced, schmaltzy, teen dance fever.

Candy Flavored Lipgloss: Glam & Gum

by David Smay

Pity the American child of the seventies, denied the spectacle of Marc Bolan on Top of the Pops, the Sweet lip-syncing on The Old Grey Whistle Test, and completely ignorant of Supersonic. The flashiest, trashiest, popcultiest of all rock genres, glam rock sparked more epiphanies on the telly than it ever did on Radio London. But television

The Bay City Rollers

by Carl Cafarelli

Teen idols seem to have a built-in obsolescence, virtually guaranteeing a short career for any artist whose primary appeal is to a fickle preteen female market. For the self-consciously hip, the teen idol tag carries a stigma beyond easy redemption, and the artists who cater to this market risk being forever branded as uncool.

In this context, no band was less cool in the ’70s than the Bay City Rollers, whose management went so far as to tout this harmless Scottish quintet as the

Strawberry Studios

by Dave Thompson

Late in 1969, Kasenetz-Katz approached English songsmith Graham Gouldman with the offer of working for them. Gouldman was, after all, one of Britain’s most accomplished hitmakers, the name behind a string of hits by the Yardbirds, Jeff Beck, Herman’s Hermits, the Hollies… even Cher had recorded a Graham Gouldman number.

Over the last couple of years, though, Gouldman’s pen had fallen on hard times. His own attempts to break into the bubblegum market, first through the Graham Gouldman Orchestra’s lightweight versions of his own greatest hits, then via one-time chart heroes the Mindbenders, had signally failed to take off; and with the bulk of Gouldman’s income being plowed into the studios he was opening with fellow ‘bender Eric Stewart, Kasenetz-Katz’s offer came just at the right time.
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In return for a generous advance, the deal didn